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The Coca-Cola Company owns the carbonated fruit-flavored soft drink brand Royal Tru, which is solely sold in the Philippines. The original San Miguel Brewery launched the brand in 1922.



Project Overview
This project gives Royal Tru, a classic Filipino carbonated fruit-flavored soft drink under The Coca-Cola Company, a fresh and youthful rebrand. A younger audience is targeted with this new design, which brings together playful energy and sophistication with bold typography and abstract fruit illustrations (lemon, grape, and orange) to emphasize each flavor variant. The objective was to update the brand's image while retaining its nostalgic appeal, rendering it visually pleasing and contemporary for today's consumers.
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